Link building is an integral part of any search engine optimization strategy. It is the practice of adding links on other websites, which direct visitors to your own site. All website owners invest a lot of time and money on SEO, to enhance their site’s visibility and popularity. Link building is an efficient tool to achieve the same end.
What’s in it for you? Just as advertisers depend on ‘word-of-mouth’ to increase the brand popularity, websites depend on links and backtracks to promote themselves. Link building drives in more traffic to the website, improves its credibility, increases its popularity and enhances search engine rankings. Advertisers too depend on the link popularity of a site as a determinant of its value and marketing potential. More links ensure more visitors and thereby increase sales, which is exactly what advertisers want.
Link building is an uphill task and requires a lot of patience and effort. This is proven by the fact that most webmasters and developers go for shortcuts and illegal methods (like cloaking, mirroring and redirecting) for increasing back links. Search engines, especially Google and Yahoo, consider this fact while ranking a site and determining its relevance in the search. While measuring the Link popularity of a site, more weight age is given to the quality of links that point to a website, rather than quantity.
The big question is, ‘what determines the quality of a link?’ Picture this: You visit a website related to foodstuff. You click on a link that directs you to a furniture company’s website. There is no relation, whatsoever, between the two. This shows that the link was of no relevance. Search engines consider the relevance and relativity between the site that is providing the back link and the one that it leads to. Based on the number of such links, search engines rank the particular site.
The secret to link building is to develop good quality content on the site. This will make it compelling for other related websites to add links, directing visitors to your site. This not only drives in more traffic, but also enhances PR and search engine rankings. It also helps in getting the website indexed by search engines. It is also important to know that links posted on credible directories are more valuable than those posted on blogs, forums and social networking sites.
Popular link building strategies include creation of reciprocal links, link baiting, creating back links, using back track URLs and posting inbound links. Instead of ‘begging’ popular blogs and websites to provide back links to your site, it is essential to develop good quality content that naturally attracts links. It is vital to incorporate good link building strategies if a website is to gain credence out of the million websites thriving in cyberspace.
Image Source : verticalmeasures.com
This Post is written by: Ritesh R. Warke GPRS Expert & Webmaster.
Ritesh R. Warke is a professional Ethical hacker, web designer and front end web developer.
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